Established by Lady Gaga in 2019, Haus Labs is a beauty brand known for its clean beauty standards and its celebration of self-expression. Championing diversity, creativity, and technological advancement, the brand presents a core makeup product line for skin, lips, cheeks, and eyes. Haus Labs strategically utilizes emails to foster connections with customers, introduce new products, and highlight their shade finder quiz.

Upon initially subscribing to the email newsletter, customers are welcomed with a dedicated Welcome flow, providing an introduction to the core brand principles alongside direct links for shopping.

Newsletter subscribers also receive "Recreate the Look" emails, showcasing Haus Labs' products endorsed by their founder, Lady Gaga, and other celebrities, complete with direct shopping links for each featured product.

Users who have completed the Shade Finder Quiz receive a personalized email sequence. After purchasing, there are also dedicated post-purchase and post-delivery emails that provide customers with expert tips and share additional information about the science and innovation behind the product they purchased.

Following the completion of the Shade Finder Quiz, Haus Labs offers an email series promoting their help center and customer support services.

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On the first day, customers are encouraged to contact the support team directly to answer any product questions and aid in the completion of the purchasing process. On the second day, the brand celebrates 5-star reviews and highlights complementary best-selling products. Finally, as part of the post-delivery email sequence, customers are offered a direct line to their customer support team to aid in any post-purchase issues from guidance on how to apply the makeup to shade match troubleshooting.