Loyalty Program

• A loyalty program is a customer retention tool that engages your existing customers, so they will buy in higher quantities, shop more often, or interact with your brand more frequently. Loyalty programs often have rewards tiers and offer incentives for interacting with the brand through reviews, social follows, and purchases. 

Post-Purchase

• Post-Purchase is a stage in the ecommerce journey where the customer has already purchased and the brand engages with the customers to confirm order status, ask for feedback, and encourage repeat purchase. 

Unboxing

• Unboxing is the unpacking of products and the experience the brand creates for their customers through thoughtful packaging details and product education. This is an opportunity for brands to surprise and delight their customers. 

Customer Service

• Customer service is how businesses provide assistance to customers with everything from making online purchase decisions to resolving issues — all while creating a seamless customer experience across channels and platforms. For 95% of consumers, customer service is critical in establishing brand loyalty.

Subscriptions

• An ecommerce subscription is when the company offers customers an opportunity to receive products on a recurring basis. There is often a discount offered if the customer signs up for a subscription versus a one-time purchase. The cadence of a subscription can be pre-determined by the company or they allow customers to pick. Typically, it sells and ships products to customers on a monthly or quarterly basis. This will increase a Customers Lifetime Value (CLV)

SMS

• SMS marketing, or short message service marketing, is the practice of sending marketing messages to prospective and current customers via text. The goal of SMS marketing, like email marketing, is usually to sell, educate, or build loyalty. Source. Through apps like Attentive, brands can easily integrate SMS into their business. SMS open rates can be as high as 98%, compared to 20% for email. More importantly, SMS click-through rates can reach 45%, which may shock email marketers who are used to the 6% average.
  

Retention

• Retention in ecommerce is how many existing customers are still with a brand at the end of a certain period. Strong retention indicates that the customers are loyal to the brand because they keep coming back to purchase. Getting an order from a current customer is easier and less expensive than attracting and converting someone new.

Referral Program

• A referral marketing program is a way of incentivizing the company’s current customers to refer new people to their business. When the referred customer makes a purchase on the site, the business will reward the referrer in a number of ways including a discount, credit, free product etc.

Cross-selling

• Recommending related or complementary products to customers during the shopping process to encourage additional purchases.

Upselling

• Offering customers a higher-end or more expensive version of a product they are considering purchasing.

Referral Program

• A referral marketing program is a way of incentivizing the company’s current customers to refer new people to their business. When the referred customer makes a purchase on the site, the business will reward the referrer in a number of ways including a discount, credit, free product etc.

Lifetime Value (LTV)

• Customer Lifetime Value is a crucial metric in ecommerce that quantifies the total predicted value a customer will bring to a business over the entire duration of their relationship. It takes into account not just the immediate revenue generated from a single purchase, but also factors in repeat purchases, average transaction value, purchase frequency, and the duration of the customer's engagement with the brand.

Average Order Value (AOV)

• A key ecommerce metric that represents the average amount of money spent by customers on each order. It is calculated by dividing the total revenue generated by the total number of orders during a specific period. A high AOV indicates that customers are purchasing larger quantities or higher-priced items, while a low AOV may suggest that customers are buying fewer items or lower-priced products. AOV is important for understanding customer spending habits and can help businesses make strategic decisions about pricing, promotions, and cross-selling efforts.