We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

A Barrel Research Project

All Patterns

All Patterns

barrys

Fabletics

Loyalty

These Loyalty Tactics Encourage Fabletics Shoppers to Earn and Use Points

barrys

Fabletics

Website

Include More Model Diversity and Increase Sales with This Shopping Feature

barrys

MeUndies

Website

This Subtle PDP Feature Makes a Big Difference for This Underwear Brand

barrys

MeUndies

Email

How This Underwear Brand Takes Advantage of Transactional Emails to Improve Brand Sentiment

barrys

Girlfriend Collective

SMS

Texting Isn’t Just For Friends: How Girlfriend Collective leverages SMS Marketing To Connect with Customers

barrys

Girlfriend Collective

Email

How These Leggings Made of Water Bottles Made A Splash With Email Marketing

barrys

Girlfriend Collective

Loyalty

Are Loyalty Programs Worth It? Girlfriend Collective Thinks So

barrys

Versed

Social

How Versed Skincare Turns Education into Brand Loyalty

barrys

Versed

Customer Service

Meeting Customers Where They Are: How Versed Skincare builds brand loyalty through customer service