Transactional emails are often overlooked from a design perspective, and lack the same branding and personality that newsletters or content promotion have. Protein-packed cereal brand Magic Spoon takes a different approach to their transactional emails. 

With order confirmation, shipping updates, and delivery notifications, Magic Spoon injects their colorful branding and fun brand personality into their transactional emails. They stand out in the inbox, not just from other transactional emails, but from other marketing-focused emails as well.

The emails still contain all the information customers need, like tracking and shipment details, but manages to share that information in a unique way.