We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

A Barrel Research Project

Beauty & Skincare
Truly Beauty
Social
The Truth Sells: How This Beauty Brand Went Viral on TikTok
Truly Beauty
Website
If It’s Popular, Flaunt It: Highlighting Viral Beauty Products with Truly Beauty
Flamingo
Email
The Power Of Emails: Flamingo’s Key To Success With Their Email Strategy
Flamingo
Quiz
Website
Getting To Know Your Users: Flamingo's Game-Changing Product Finder
Versed
Quiz
Website
How Versed Skincare Uses a Quiz to Unlock Personalization
Supergoop
Email
Supergoop’s Educational Emails Have Customers Coming Back for More