Personalization is key to the Flamingo brand, which is why the brand makes better optimized products for how women shave their legs, armpits, and bikini lines, unlike the parent company Harry’s which is known for their men’s razors.

Flamingo, a direct-to-consumer women’s razor company, takes the guesswork out of shaving by helping their customers find the perfect products for their shaving needs through their product finder quiz.

The quiz starts by asking about the customer’s shaving habits including how often they shave, if they have ingrown hairs, and if they use shaving gel. 

Flamingo’s quiz keeps customers engaged through their personable loading screens with branded messaging. Because customers love having products that resonate with their preferences, Flamingo asks customers their favorite color, to ensure that the razor selected for them matches their aesthetics.

A confirmation page suggests a routine based on the customer’s answers and encourages subscription for their razor refills based on the frequency that the customer shaves.