We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

A Barrel Research Project

Fashion
Rapha
Email
Rapha Shifts Gears to Focus Beyond Products to Spotlight the Vibrant Cycling Community
Rapha
Bundling
Designed to Combine: Rapha Boosts AOV With Custom Bundles
Vessi
Unboxing
Beyond the Shoebox: Vessi's Captivating Unboxing Experience Unveiled
Vessi
Email
Designing Engagement: Vessi's Tailored Emails for Every Step of the Journey
Eberjey
Website
Holiday
Seasonal Gifting Simplified: Eberjey’s Guide to Holiday Shopping
Eberjey
Email
Eberjey’s Email Playbook: Connecting with Customers Beyond the Website