Vessi, a leading direct-to-consumer (DTC) company known for its innovative waterproof shoes, goes beyond the purchase to create an exciting and eco-friendly unboxing experience.

Upon opening the box, customers are greeted with text on the back of the shoebox cover that reads, "Rain or shine, adventure awaits," building anticipation. The packaging also features cloud and raindrop cutouts, adding a whimsical touch and showcasing the brand's dedication to keeping customers prepared for any weather.

Inside the package, customers discover a well-designed printed envelope. A flyer highlights the product's features, provides a cleaning guide, and explains the return policy. To encourage repeat purchases, customers are offered a "give $20, get $20" discount. Additionally, a sticker pack is included.

Vessi's commitment to sustainability is evident in their use of cardboard packaging. It is 100% recyclable with zero plastic usage.