Rhode Skin, founded by Hailey Bieber, is a clean skincare company that is best known for achieving a “glazed donut” look through its curated skincare essentials. Rhode Skin builds anticipation for their products through their email blasts. These emails highlight their sold out products and give customers who missed out on purchasing the first time a way to Join The Waitlist.

By joining the waitlist, subscribers receive updates and reminders for the next product restock. Rhode Skin describes the dewy look that their products help customers achieve with words such as “yummy” and “glazed” in the subject lines to subtly associate their products as a treat for their customers.

Rhode leverages email marketing to establish educational value about the natural formulation and benefits of their products. Their “Lip Tip” module encourages customers to purchase their award winning peptide lip treatments by providing scientific facts about lipid-rich ingredients to emphasize the importance of hydrating your lips.

Their email designs also integrate user-generated content (UGC), such as reviews and testimonials to showcase the customer’s satisfaction. This strategy provides further incentive for subscribers to offer feedback and an opportunity to be featured on their email blasts. 

Rhode also provides real results with photos from before and after the lip application on their website.