Bachan's, famous for its Original family-founded Japanese barbecue sauce, leverages their email marketing to boost brand awareness, promote their products, and build customer loyalty.

Their welcome series shares the family-owned brand’s origin story while educating customers about Japanese BBQ sauce. This welcome series strategy emphasizes their product’s unique value and reinforces Bachan's commitment to family traditions and quality.

With a mission to "Bring Family Together" and a focus on high-quality, non-GMO ingredients, Bachan's creates emails that deeply resonate with their audience by introducing the family members who founded the brand.

Bachan's also sends a dedicated email highlighting their product line, key value propositions, ingredients, and certifications. This helps their subscribers decide which  product is a good fit for them, while spotlighting Bachan's commitment to quality.

If a customer reaches the end of the welcome flow without making a purchase, Bachan's sends a "Still Not Convinced" email. This email includes an overview of the product, where it’s sold, and customer testimonials to build credibility and drive conversion.