DTC Patterns:
marketing & UX insights from real purchases.
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We make real purchases and share direct-to-consumer marketing & UX insights.
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Content Disclaimer
DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
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All Patterns
Website
Email
App
Loyalty
Post Purchase
Unboxing
Customer Service
Bundling
Subscription
SMS
Social
Sustainability
Sustainability
Gifting
Landing Pages
Returns
Beauty & Skincare
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Biossance
Website
Squalane 101: Biossance Teaches Customers About their Key Ingredients on Their Website
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Biossance
Loyalty
How Biossance Encourages Customers to Join Their Clean Crew
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Live Bearded
Post Purchase
Live Bearded Makes Beard Care Easy with their Educational Post-Purchase Emails
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Live Bearded
Loyalty
How This Beard Brand Rewards You for Everyday Tasks
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Rare Beauty
Gifting
Holiday
Feel-Good Gifting: How Rare Beauty Makes Holiday Shopping Easy
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Rare Beauty
Unboxing
Sustainability
Holiday
How Rare Beauty Unpacks Self-Love and Sustainability
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