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Skincare with a Purpose: How Glow Recipe Boosts Conversion & AOV with their Mini-Cart
Fellow, a product company who designs beautiful yet functional products for your coffee brewing routine, is also thoughtful in their product packaging.
The box arrives with two sets of instructions printed directly on the packaging so all of the important information is readily available. The back of the box explains all of the features and functions of the kettle in digestible pieces, such as bluetooth compatibility, digital temperature control, and a quick heat time.
Once you open the box, there is a flap with instructions on how to make pour over coffee, complete with branded illustrations to use as a visual reference. There’s also a helpful chart that explains the coffee and water ratio.
Inside the box there is a Feature and Brew Guide that summarizes the information printed on the packaging.
There’s also a Safety and Instruction Guide to further instruct the user how to set the kettle up for the first use and also important safety notes. A Fellow brand sticker and a card that encourages social sharing complete the packaging contents.