Bachan’s, known for its small-batch, Japanese-style barbecue sauces, has introduced a new way to grow their email list, build brand loyalty, and drive engagement.

They offer a free recipe e-book in exchange for a user's email. This email incentive appears as a pop-up across the site and, if dismissed, stays accessible via a small red circle in the bottom left corner.

A recipe e-book is a great freebie for Bachan’s because their sauces are best enjoyed in a dish. By providing recipes and inspiration for their customers, Bachan's is not just giving something away, they’re inspiring customers to cook with their products. This drives engagement and makes customers more likely to try, share, and keep using their sauces.

We saw a similar SMS incentive from Made In and shared insights about this here.