Athletic Greens was founded with the mission of providing individuals with daily nutrition to help them be their best every day. Their flagship product, AG1, consists of 75 ingredients that are essential to human health. AG1 is conveniently available through a monthly subscription model, offering customers the choice between a one 30-serving pouch or as individual travel packs convenient for people on the go.  

With AGI being the only product sold on the site, the homepage serves as a product detail page. Customers are invited to learn more about the benefits and ingredients of the product, emphasizing its suitability for daily use while encouraging them to consider the subscription option. 

Customers can receive an AGI monthly subscription in two ways: a 30-serving pouch or 30 individual travel packs. Customers in a two-person household or those seeing to double their serving intake can opt for a double subscription, with 60 servings being shipped per month. As an incentive for subscribing, customers receive a free starter kit that includes a canister, scoop, shaker, and 5 travel packs. 

Managing your AG1 subscription is made effortless through the Customer Portal. The portal allows customers to conveniently review upcoming orders, customize their subscription, and track shipments. The portal also allows customers to earn $15 off their next order when they refer a friend.