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Skincare with a Purpose: How Glow Recipe Boosts Conversion & AOV with their Mini-Cart
Patagonia is an outdoor apparel company with a focus on creating sustainable products. On the website, customers can explore Patagonia’s commitment to using recycled materials and give back to the planet.
Patagonia dedicates an entire section of their website to promoting their activism. In this section of the website, customers can learn about Patagonia’s self-imposed Earth tax, browse stories of impact, and connect with an environmental organization through the Patagonia Action Works program.
If the website doesn’t convince you of how committed this brand is to saving the Earth, the offline experience will. Customers receive their apparel in a compostable brown paper bag and recycled shirt tags.