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Skincare with a Purpose: How Glow Recipe Boosts Conversion & AOV with their Mini-Cart
Grounds & Hounds Coffee Co. is a DTC and wholesale coffee company that gives back to dogs in need when customers purchase their variety of organic coffee blends, drinkware, apparel, and pet gear. Twenty percent of all sales profits go to funding rescue initiatives.
Grounds & Hounds was founded to support animal welfare organizations and reduce the vast number of dogs that are euthanized in the U.S. each year. The company seeks to create sustainable change and appeals to dog lovers that want to support their efforts while purchasing products that they can enjoy alongside their own pups.
Customers can learn more about the company’s mission and impact on their website via dedicated landing pages. Grounds & Hounds chooses one person who signs up for their email list each month and donates $250 to the winner’s preferred rescue organization.
The Grounds & Hounds Coffee Club allows customers to support their rescue initiatives on a monthly basis while trying out a new coffee blend each month or keeping their favorite blend coming regularly at a discounted price. Gift subscriptions are also available with the option to prepay or pay as you go.
Customers can choose from various bundles to try out different coffee flavors or to purchase as a gift for their favorite person or pup. Bundled items are sold at a discounted price when compared to buying products individually, with a percentage of profits still going to animal welfare initiatives.