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Skincare with a Purpose: How Glow Recipe Boosts Conversion & AOV with their Mini-Cart
From consciously-sourced ingredients to the final shipment, Rhode is committed to reducing minimal footprint every step of the way. Their packaging is crafted from post-consumer recyclable (PCR) materials and the order is shipped with Boox packaging that eliminates waste by “up to 70% compared to single-use shipping boxes”.
By scanning the QR code inside the box, it directs consumers to an engaging digital experience – with a personalized message from Hailey that explains the return process. Customers can choose their local return location to drop off their box to be reused by other brands.
As an incentive, 10% is taken off the next order when customers ship back three or more empty products for Rhode to recycle. They also offer a complimentary shipping label when customers email their address: hello@rhodeskin.com.
Each product landing page outlines the recyclable materials, along with instructions on how to prepare the items for recycling. Rhode dedicates an “Impact” landing page with a guide that educates customers on the advantages of sustainable shipping with Boox.