Melissa & Doug is a toy brand dedicated to igniting children's imagination through toys that encourage open-ended play. Elevating the online shopping experience further, the brand created a "Play Perks" loyalty program that allows customers to accumulate redeemable points for future purchases, enjoy special birthday gifts, and land within one of the exclusive VIP tiers.

Upon joining Play Perks, customers receive a Welcome Email with a high-level overview of how the program works, ways to earn points, and links to popular collection pages to start shopping. 

Customers can earn redeemable points through various engagement activities such as following social platforms, and making purchases. Each interaction contributes to accumulating points that can be later redeemed for discounts and special gifts.

Play Perks features an exciting VIP Club with three different tiers – Explorer, Adventurer, and Innovator. As customers progress through these tiers, they unlock more enticing rewards. Each level offers a unique experience for becoming a part of the VIP Club with Play Perks, ensuring that loyalty is truly a journey of discovery.

In the spirit of community, Play Perks encourages customers to share the loyalty program benefits with their friends. The "Refer a Friend" program rewards both the referrer and the referred friend with a $10 discount.