We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

A Barrel Research Project

All Patterns

Warby Parker's Lens Selection Flow: A Seamless Journey to Better Vision

What We Bought

Warby Parker Wilkie Sandalwood Matte Glasses

$145
Quantity:
1
Date Purchased:
6/1/23
Coupons Used:

Warby Parker, the renowned direct-to-consumer and retail glasses company known for their exceptional customer service, provides a seamless lens selection experience on their website. Understanding that selecting the right lenses is a crucial part of the eyewear shopping process, Warby Parker has created a intuitive lens flow that ensures customers can easily customize their lenses. From uploading prescriptions to customizing lens options and receiving personalized assistance, the lens flow feels like you are in one of their retail stores with an optician.

Warby Parker's product detail page

The lens selection flow begins with the option to upload your prescription directly on Warby Parker's account dashboard. This convenient feature saves you from the hassle of having to visit an optometrist or manually enter prescription details.

Warby Parker's lens flow

Warby Parker offers a comprehensive frame and lens customizer. This interactive tool allows you to explore different lens options and customize them according to your preferences. From single vision to progressive lenses, you can select the type that suits your vision correction requirements. The customizer also enables you to choose lens materials, coatings, and tints to further personalize your glasses to your liking.

Warby Parker's lens selection flow also offers additional features to enhance your eyewear experience. We added the blue light add-ons because we are working on the computer all day.

Before finalizing your order, the review order screen provides a clear summary of your lens selections, ensuring that everything is accurate and in line with your preferences. This screen serves as a final checkpoint, allowing you to double-check your choices before proceeding to checkout. It's a thoughtful feature that eliminates any potential errors or misunderstandings in the lens selection process.

Warby Parker's review lens selection page

Should you have any questions or need assistance throughout the lens selection flow, their chat feature is readily available, allowing you to quickly connect with a representative for any inquiries. Whether you need clarification on lens options, want to confirm your prescription details, or seek guidance on customization, the chat feature ensures that you receive prompt and personalized assistance every step of the way.

Warby Parker's order summary page

Another notable aspect of Warby Parker's lens selection flow is the ease of editing your order before checkout. If you realize you need to make changes to your lens options or prescription details, you can easily navigate back to the respective sections and modify your selections. This flexibility ensures that you have full control over your lens choices and guarantees a stress-free shopping experience.

Photo Credit:

Thumbnail photo courtesy of warbyparker.com