Halfdays, a modern ski-wear brand providing stylish and technical gear, uses their website to guide customers in confidently purchasing ski wear that is perfect for them.

Finding quality ski wear fits well can be challenging, especially online. Halfdays includes key product information throughout product detail pages, including technical specifications, product highlights with corresponding images in the PDP carousel. 

Halfdays’ size guide includes a unique sizing chart for all of their technical ski gear pieces (jackets, bibs, and pants). The customer can match their measurements with the measurements outlined in the size guide for the specific garment.

On the homepage and product detail pages, Halfdays features User Generated Content (UGC) in their modules named  “Halfdays in the wild”. Customers can see their gear in action before purchasing to see how it fits and is styled on other customers. They also feature PDP-specific UGC modules that include pictures of the product you are viewing.

Halfdays' Blog provides helpful guides that educate customers more about products, provide travel tips, and spotlight their community members.

If a customer still needs clarification with their purchase, they can connect with the Halfdays team through their website chat. When we reached out about their return policy, they shared an answer within seconds to quickly answer our final question before purchasing.