Away, the high-end luggage company known for its innovative designs and commitment to quality, has taken the holiday season as an opportunity to captivate its audience with engaging email designs to encourage product discovery and conversion. 

Away changes its email color schemes to incorporate classic holiday colors like red and green, and often adds elements such as snowflakes, ornaments, and twinkling lights to its email modules.

One of Away’s effective strategies is to introduce special holiday collections and luggage colorways. They create limited-edition luggage sets and accessories designed specifically for the holiday season. These exclusive collections are prominently featured in the holiday emails, making subscribers feel like they're part of an exclusive club with access to unique products.

Away uses its holiday email designs to promote their rare seasonal sales and discounts: 20% products for BFCM, and discounts on products when you buy in multiples. Holiday emails from Away Travel also include emails dedicated to re-merchandising popular products and collections with new holiday photography. 

Away Travel's holiday emails are not just about showcasing products; they also emphasize the features that set their luggage apart from the competition. Whether it's their durable materials, built-in chargers, or innovative packing solutions, these emails highlight how their products can enhance the travel experience.

Knowing that the holiday season is all about giving, Away promotes their luggage’s personalization options. Customers can monogram their luggage or select unique colors, making each purchase a thoughtful and personalized gift for their loved ones. They also have a dedicated Giving Tuesday email to highlight their partnership with non-profit Global Glimpse.

Beyond the visuals, Away Travel incorporates engaging content and storytelling in their emails. They share travel tips, packing guides, and heartwarming travel stories from their community, creating a sense of connection and adventure that resonates with their audience.