Patagonia is a household name in the outdoor apparel industry, offering products for activities like hiking, camping, and running in-store and online. On Patagonia’s website, clear calls to action and collection callouts help customers find the right product for their needs in only a few clicks.

On the product page, Patagonia features models of varying body types to bridge the gap between the online and in-store try-on experience. Below the fold, customers can explore details about the products environmental impact, country of origin, and Patagonia’s Fair Trade Sewn™ commitment.

In the mini-cart, Patagonia reinforces their commitment to sustainability through a callout to their materials. Additionally, on the Cart page, customers can view their Order Footprint and even learn about Patagonia's self-imposed Earth tax, which donates 1% of every purchase to non-profits that are dedicated to protecting the environment.