Lord Jones, the world’s finest purveyor of luxury CBD products, leverages their website to not only convert customers but to provide the most transparent CBD education.

They use their navigation to break down the different ways to consume CBD: Gummies, Skincare, Bath, and Supplements. Lord Jones surfaces these product categories before a customer even enters the navigation menu with a small grid of product images above the website content. These product categories is repeated in the navigation when the menu is expanded to get customers to shop the CBD consumption right for their needs.

On their product detail page, Lord Jones outlines the benefits of CBD, spotlights clinical results, and educates customers how to use. Their clinical results show the before and after of customers who have taken the products after 1 hour, 4 weeks, and 8 weeks to show the overall positive benefits of CBD in relaxing the mind and body.

While CBD is legal to sell, there are still legal considerations that companies need to take in order to make sure that customers are 21 or older. There is an age gate when the customer first lands on the site to ensure they are of age to purchase the products.

Lord Jones continues their CBD education from the product detail page on their CBD 101 FAQ page through questions about what CBD is, the Endocannabinoid System, and if CBD can get you high.

To double-down on the transparency, Lord Jones' Test Results page gives customers an easy way to look up more about their product based on the batch it is part of. Customers can find the batch number on the bottom of the package, which is clearly outlined in the images on the page. Once the batch is entered, the customer will see a full report on the testing done on that batch to ensure it’s quality.