Sunday Riley, a DTC skincare brand backed by science and powered by botanicals, uses their Instagram to promote and educate about their most coveted product, Good Genes. 

Sunday Riley has an Instagram Highlight dedicated to Good Genes to spotlight the powerful ingredient combination, product benefits, and why customers love it.

Sunday Riley layers in education in an accessible way so that customers can learn more about the product’s ingredients without needing a science degree. They explain how the product’s key ingredients — purified lactic acid, licorice, lemongrass, and arnica — work together to deeply exfoliate and boost radiance. 

They also mix in influencer content to leverage social proof when showing how the Good Genes works and why their customers rave about it.