Founded by Eunice Byun, Material makes skillfully designed, thoughtfully curated, and affordably priced kitchenware. They bring their brand to life on their website through product imagery, illustrations, and a bespoke layout.

Their homepage provides an overview of the company that includes highlighting the value props, surfacing best-selling products and collections, and shows social proof through press and customer testimonials. 

The product listing page greets customers with a branded illustration at the top that features one of the brand’s knives, and makes browsing collections easy with clear section titles and an easy-to-navigate anchor link bar.

The product detail page takes a deeper dive into the product specs, materials, and customer reviews. 

Material “sets new standards for DTC businesses giving back to their communities” by supporting non-profits like Heart of Dinner, who provides culturally thoughtful food packages, all sourced, cooked, and hand-delivered by volunteers. This call out is featured at the top of the product detail page, close to the specific product color that supports this organization.

Material reinforces their sustainability by featuring that their cutting boards are 100% upcycled and are made of both recycled plastic and renewable sugarcane for extra strength and durability.

Material breaks down the product’s dimensions and care instructions, knowing that customers have concerns if kitchenware will fit in their kitchen and is dishwasher safe.

To increase customer confidence when purchasing, they include social proof including testimonials from customers, press quotes, and UGC.