Who Gives A Crap, an eco-friendly bathroom brand, makes subscriptions easy for their customers through their website and account dashboard. The company creates a seamless subscription experience starting on their product page through the cart and checkout.

On the product detail page, subscription is incentivized through a 10$ off first order discount with a promo code included right below the subscription selection. Customers can select their subscription frequency depending on how often they would like to receive the toilet paper. 

Who Gives A Crap, fittingly named, reinforces their commitment to sustainability and the earth through a call out about carbon-neutral free shipping under the 'Add to Cart' button.

In the mini cart, customers can also adjust their subscription frequency before checking out. Who Gives A Crap indicates what frequency they suggest based on how many people live in the customer's house (ex. 2 months - 1-2 people). Who Gives A Crap makes it easy for customers to use the $10 off discount by surfacing it again in the mini cart. They include a ‘copy’ button so customers can have it in their clipboard when they need to enter it during the checkout process.

Once a customer has subscribed, they are prompted to sign up for an account and are immediately logged in once checking out. The website navigation changes when a customer is signed into their account, surfacing order, subscription, referral, and account settings in addition to the company’s default navigation.

Subscriptions are easy to pause, edit, swap, and cancel from the dashboard. Who Gives A Crap offers multiple cross-sells in the dashboard cart such as the ‘Dream Cloths’, which is the brand’s eco-conscious substitute for paper towels. 

The company allows customers to swap similar products in their existing subscription order through the swap/edit screen in their subscription dashboard.

For additional discounts, Who Gives A Crap encourages customers to refer a friend in their dashboard with a space to enter their referral code.

To encourage customers to sign up for subscription, there is a FAQ article dedicated to subscriptions in their help center with information about how it works and a screenshot of how to sign up.