Caraway is a home goods brand with a mission to raise the standards of cookware. Their products are non-toxic, simple to use and care for, and beautifully designed. Caraway’s high standards of design is evident in their unboxing experience. 

Caraway products are shipped in a branded, recycled cardboard package. Individual product pieces are held in cloth bags for long-term protection. Pieces are nested in place within the package with secure, yet minimal custom cardboard pieces for protection.

Inside the Caraway box, you'll find not just the product, but also a friendly message from the brand along with their social handle. By including their social handle, Caraway encourages customers to share their unboxing moments and engage with the brand's online community. 

Upon opening their Caraway package, customers are greeted with a complimentary cork trivet and a booklet containing “everything you need to know about your new cookware”. The booklet includes information on how to care for your Caraway cookware at every phase of the cooking process, from before first use to during and after cooking. 

Caraway’s unboxing experience and clear usage instructions make it easy for customers to start using and increase the longevity of their new cookware.