Cat Person, a direct-to-consumer brand for modern cat owners, sends meaningful, cat-loving newsletters to their subscribers. Cat Person believes in “whole cat care” and exemplifies that through both their products and email newsletters.

They send seasonal emails relating to cat health, share tips from feline experts, and find little ways to celebrate cats throughout the year.

Their hand-drawn illustrations add a personal touch to their emails and bring the brand and educational touch points to life.

The company celebrates both their and customer's milestones including birthdays. They do a recap of their year including information about their top recipe, top cat person name, and testimonials from customers. Through their beautiful designs and well-informed emails, Cat Person builds a community for cat lovers. This not only has customers interested in their products but fully engaged with their brand.