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Skincare with a Purpose: How Glow Recipe Boosts Conversion & AOV with their Mini-Cart
Serenity Kids, a company that makes nutrient-dense and ethically-sourced organic baby food, brings value to parents’ busy lives by providing nutritional information and fellow parents’ experience into the mix on their product detail page.
The packaging displayed on their PDP is bold, yet simple and attractive with clear product information included. Reviews from parents are highlighted and give a sense of community to those who share a goal of nourishing their kids with consciously-made nutritional food.
Both the nutritional and ethical value of the food are highlighted throughout the page, and the company reinforces their belief in their products with 100% guarantees.
Serenity Kids aims to bring convenience into parents’ lives without having to sacrifice nutrition, and the clear option to subscribe and save contributes to this goal.