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Skincare with a Purpose: How Glow Recipe Boosts Conversion & AOV with their Mini-Cart
Merit, a clean beauty company offering a range of high-quality makeup products, has introduced pre-curated product bundles to provide customers with a convenient and value-driven shopping experience.
The site’s menu highlights ‘Sets’ as a separate navigation section, which includes their pre-curated bundles to make it easy to navigate to any of their best selling sets.
These sets can be customized with different shades, giving customers a tailored shopping experience that matches what a customer needs for their makeup routine.
Merit includes a "what's included" section on their bundle product descriptions. This provides comprehensive descriptions of each product within the bundle and product navigation at the top of the module for easy browsing.
Merit prominently displays the discounted bundle price on the add-to-cart button and within the mini-cart. Once the bundle is added to the cart, customers can view individual product details and their selected variants within the cart.