Haus Labs, founded by Lady Gaga in 2019, is a beauty brand defined by its clean standards and emphasis on self-expression. The brand promotes the principles of diversity, creativity, and technology innovation, offering a product range that includes skin, lip, cheek, and eye makeup products.

Throughout various sections of the website, Haus Labs strategically guides customers to the shade finder quiz. It's prominently featured in the main navigation, serving as an initial invitation to a guided shopping experience, and is also accessible on the product detail page (PDP) to help customers find their perfect match. The brand offers an interactive on-site Shade Finder quiz for their Triclone™ Skin Tech Medium Coverage Foundation and Triclone™ Skin Tech Hydrating + De-Puffing Concealer.

On the quiz's results page, customers can dive deeper into their recommended product formula, explore complementary products in an upsell section, discover Haus Labs’ 100% shade match guarantee policy, and conveniently add the product to their bag using a sticky call-to-action.

As the last step of the Shade Finder Quiz, Haus Labs’ provides the opportunity for customers to save their results by signing up for the email newsletter. If they choose to sign up, customers receive an email with a direct link to shop their foundation match and complementary products.