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Skincare with a Purpose: How Glow Recipe Boosts Conversion & AOV with their Mini-Cart
Olive & June makes everything you need for a salon-quality, at-home manicure including their luxury, long-lasting nail polish and award-winning tools. They use their social media as a space to give customers the confidence to get salon-quality nails at home including tutorials about nail care, art, and shaping. They also use their social to announce their new colors and collections.
With nail art rising in popularity again (after it was first popularized in the 90’s), customers are wondering how they can DIY the designs they would normally spend money on in the salon. Olive & June posts both inspirational highlights and stories with tutorials of how to achieve customer’s favorite nail art.
For those that are looking for for nail care and maintenance, Olive & June dedicates a story to shaping nails to show how to achieve the popular nail shapes.
Olive & June announces new collections both in their posts and highlights including their latest quick dry nail polish. In the highlights, they show the benefits of the collection and showcase the new colors that customers can purchase.
To get the most of our each bottle of nail polish, Olive & June dedicates an Instagram highlight to leaning about how to eliminate “goopy nail polish”. The highlight shares the do’s and dont's of how to put back the brush into the bottle and how to shake it before you use it.
For customers who love press-ons, they use their Instagram posts to show how to shape the press ons without ruining the design for maximum customization.