Just like clothing sizes, not every company means the same thing when they say “a breakfast bowl.” Ceramic dish ware brand East Fork helps ease customer’s minds with an in-depth size guide for the different components of their place settings. 

Potential customers can click the size guide on any PDP (product detail page) to understand what platter, serving bowl, or dinner plate will best serve their dining needs. 

In addition to listing out the dimensions and capacity of the dish, East Fork shares tips for the types of food that work best with each sized dish. This helps direct the browser to the right product. 

In the spirit of directing customers to the right products, East Fork also gives users the option to shop by dish color and use case, as this may be a large factor in selecting dish ware. 

This makes for an easy shopping experience where East Fork can highlight full dining sets first and drive a higher average order value (AOV).