Elwood Clothing, a contemporary apparel brand known for its urban-inspired designs, leveraged the excitement of the holiday season with a dynamic Black Friday and Cyber Monday campaign. This year, Elwood Clothing strategically engaged its customer base through a mix of exclusive product releases and a sitewide discount of 30% off. 

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The brand kicked off its promotional efforts a week before their Black Friday sale. Elwood sent out emails notifying existing customers of the sale and promoted it heavily on Instagram with in-feed posts, stories, and countdown notifications.

Elwood encourages their customers on their website to join their "Country Club", and exclusive newsletter that offers subscribers early access to new products. The first drop of their Black Friday Cyber Monday (BFCM) sale was new colorways of their core collections. “Country Club” members were given a password to enter a gated collection of products. 

They also had exclusive product lines drop during their BFCM sale like Elwood Vintage pieces.

BFCM photography was showcased throughout their website, emails, and social media platforms. It was both lifestyle and product photography.

Elwood Clothing leveraged their Instagram stories and feed to promote their BFCM sale in an engaging way for their customers. Elwood Clothing posted videos that highlighted the items accessible during the sale, giving customers a more interactive and engaging shopping experience.