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Skincare with a Purpose: How Glow Recipe Boosts Conversion & AOV with their Mini-Cart
Fly By Jing is an AAPI, woman-owned ecommerce company that specializes in Sichuan sauces and spices. It began with their Sichuan Chili Crisp, but they have since expanded to include spice mixes, sauces, a hot pot kit, and recently added frozen dumplings to their repertoire. Fly By Jing now offers subscriptions for their dumplings and popular sauces so customers don’t need to worry about running out. Signing up for a subscription also includes perks for their online loyalty program.
Fly By Jing offers a referral program where users can earn $5 off of any sauce when friends use their referral code for $5 off their order.
In addition to the referral program, Fly By Jing also offers a loyalty program where members earn points that they can later redeem for money off future orders. To encourage users to sign up for subscriptions, Fly By Jing offers 2x the points on all subscription orders.
Fly By Jing Frequent Flyer members have early access to sales and new product launches. Loyalty members earn point multipliers depending on how much they spend on orders. If a member spends more than $300, Fly By Jing will send an annual care package!
Users earn 1 point for every $1 spent, but can earn more points by leaving reviews and by sharing on social media. Fly by Jing celebrates their customer's birthdays with a gift of 100 points when they fill out their information on their profile.