Ana Luisa is a DTC jewelry brand known for its no-tarnishing, water-resistant, and hypoallergenic jewelry. Their loyalty program rewards customers for purchasing and connects their mission of giving back to the program.

When you sign up for the program, you are immediately granted points and put into the Silver tier. In the hero of the rewards page, Ana Luisa clearly show the current tier, greets the customer with their name, and shows how many points needed to earn till the next reward.

Below the hero there is a button to ‘claim your reward’ if the user has earned enough points. Clicking on this reveals a code that will be automatically applied to the cart. 

To celebrate their member's life milestones, loyalty members are gifted a special birthday reward to celebrate their special day. 

Ana Luisa clearly outlines the different perks within their program through a comparison chart. The chart shows how being a member of the loyalty program will get members access to double points day, charitable donations, and first access to exclusive launches. 

Similarly, Ana Luisa outlines the tiers in their 'Membership Tiers' section. This includes how many points the user needs to unlock each tier, providing an extra incentive to buy more products and discover the other ways to can earn points.

Ana Luisa believes that sharing the joy of its jewelry should be rewarded. Their referral program offers $30 for referring a friend and when they successfully make a purchase. The person who referred their friend then get $30 in their account to spend on their next purchase.

To reinforce that Ana Luisa is a mission-driven company, their commitment to sustainability and their community is included in their loyalty program. The brand encourages its club members to give back by donating their accumulated points to charitable causes such a donating trees.

Ana Luisa promotes their rewards program through email marketing, reminding customers of the benefits they can enjoy, such as earning points for purchases, referrals, and birthdays. Email notifications about points earned and their redemption options serve as gentle reminders of the brand's commitment to customer satisfaction.