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Skincare with a Purpose: How Glow Recipe Boosts Conversion & AOV with their Mini-Cart
Levoit is known for their air purifiers that have zero ozone emissions, low cost, and high-grade filtration. They use their Instagram account to educate customers about their products, plant care, and how to best clean and purify the air in your home.
They release seasonal content to spotlight how the air is impacted by the changes in the seasons. Levoit recently released a post about the impact of pollen on seasonal allergies and the dangers of using a gas grill near the house. Throughout their Instagram content they promote their products as solutions to these common problems.
For those who live near wildfires, Levoit created a special series that educates customers how to clean the air in their home from the wildfire smoke with Levoit's air purifier.
To celebrate National Houseplant day, Levoit released an Instagram carousel that highlights their humidifier that has a plant scanner, fertilizer schedule, and humidity levels for different plant species.
Knowing that not all customers know the benefits of an air purifier, Levoit created a ‘reasons to believe’ post. This educates customers about the difference between an HVAC system and an air purifier and how much more effective air purifiers are to alleviate seasonal allergies.
Levoit dives deep into their multi-layered purifier system with a graphic that highlights the different particles that their filters catches including hair, pet fur, fibers, and lint. The post further explains how HEPA filters are the second layer of defense to trap 99.97% of micron airborne particles including viruses, mold spores, bacteria, pollen etc.