Act+Acre specializes in plant-based hair care, prioritizing scalp health. Their post-purchase email series is designed to guide customers on optimal product usage.

The day before customers receive their products, Act+Acre sends one email per product containing educational content. This includes a personalized note from the founder addressing the top two frequently asked questions. 

Each email includes a video demonstrating product usage, with a link to their YouTube channel for further guidance. This includes a handwritten note from the founder including the top two FAQ questions. 

For customers with remaining questions, Act+Acre directs them to their Instagram account, encouraging them to send a direct message for personalized assistance. Alternatively, customers can reach out through email, text, or live chat for customer service support on different channels.

💡 KEY TAKEAWAYS:

• Send product educational emails post-purchase to customers including a description of how to use and a video or photos that show the product in-use
• Make sure to time these emails when the customer actually receives the product so they do not receive the information too soon in the ordering experience
• Pull your top FAQ or customer service questions in the educational email to answer customer's top questions