Graza, an all-natural olive oil brand, makes gifting their cult-favorite olive oil easy. They feature gifting across the site to promote it throughout the entire customer journey.

In the navigation, Graza promotes their curated gift box, “The Gift Set” driving customers to shop a curated bundle. The bundle arrives in a branded box and customers can choose to send a digital gift card directly from the PDP. 

The ‘send as a gift’ link under the Add to Cart button triggers a pop up, powered by Zest, users can choose from six digital card designs and include a gift message. The note can be sent via text, link, or printed on the packaging slip.

For those who prefer to give a gift card, Graza offers a branded gift card where users can select the amount, recipient name, email, and message, with the option to schedule the delivery for a specific date.

For corporate and multi-recipient gifting, there is a dedicated user experience designed to accommodate these needs.