Dae, an all-natural, vegan hair care company makes haircare simple for their customers in their emails. 

Dae encourages customers to sign up for their newsletter with a witty tagline and an incentive for 10% off their first order. Once a customer enters their email and subscribes to their SMS notifications, they receive an introduction to Dae’s products as well as their promotional code.

Their emails prioritize their products as the main focal point and add supporting text around their product’s benefits to encourage customers to visit their website to learn more.  

Their emails include actionable buttons to “Shop Now” or to “Learn More” to convert their email audience to website visitors.