Halfdays is a ski-wear brand that creates fashionable pieces without sacrificing the technical requirements needed for ski gear. They use their email newsletter to engage with their community, promote new releases, and provide product information.

When customers sign up for their newsletter, they receive a welcome email giving customers an introduction about who the brand is and what they stand for - fun for all, earth-friendly, style with substance, and made by + for women. 

Halfdays released their Winter 2023 Collection this fall including new essentials, new colorways, and accessories. To generate hype for these new releases, they encourage customers to sign up for their SMS program to get notified when the new collection drops

Buying quality ski wear is an investment garment because it lasts for years. Halfdays emails include inspirational product imagery, surface frequently asked questions, and highlight product fit to encourage conversion.