Lux Unfiltered, a luxury body care company with clean ingredients, creates a seamless experience on their website to encourage product discovery and convert new and existing customers. They showcase their certifications throughout the site, promoting credibility and trust in their products. Their products are cruelty-free, gluten-free, paraben free, paraffin-free, phthalate-free, silicone-free, sulfate-free, and vegan. 

Their navigation has easy-to-access links to their five product detail pages condensing the number of clicks needed for a new or returning customer to find more information about their products.

When buying skin or body care products, Lux Unfiltered has all the important product information above the fold on the Product Detail pages, including application tips, ingredient details, and FAQs that help encourage customers to purchase. 

Lux Unfiltered products are meant to be used daily so they provide subscriptions on their product detail pages, referral program, and a rewards program for their customers. Customers can earn rewards points by signing up for their newsletter, purchasing products, following and engaging with their and celebrating their birthday.

For new customers that want to try their products before subscribing, Lux Unfiltered has a sign up form on their website that provides a 5% discount on their first order.