Founded in Australia, Princess Polly, a fashion-forward apparel brand, has quickly become a Gen-Z favorite and uses SMS marketing to always stay in touch with their customers.

Princess Polly encourages sign-ups to SMS marketing through a pop-up on their website, with an incentive of receiving a mystery discount. If a customer closes the pop-up, a smaller version of it remains sticky in the bottom left corner to keep the discount top of mind. Princess Polly also has an SMS landing page for rewards program members that incentivizes sign-ups with reward points, SMS-exclusive discounts, and early access to sales.

After signing up, subscribers are sent a Welcome text, along with a discount code and acknowledgement that they’ve been entered for a Princess Polly gift card giveaway. After using that initial code on a purchase, Princess Polly will offer another SMS-only discount toward a subscriber’s next order.

About once a week, Princess Polly will share a new SMS-exclusive discount code. Every text is paired with a uniquely designed and animated image to catch subscribers’ attention.

Upon making a purchase, Princess Polly will text an order confirmation and shipping confirmation. Each is sent with a link to the original order confirmation page, so subscribers can easily check what’s being delivered.

If a subscriber abandons their cart on the website, Princess Polly will text a reminder that has a link to direct them back to their cart. Toward the end of the year, Princess Polly also sends their annual survey to receive customer feedback in exchange for a discount.