Reformation, an eco-conscious apparel brand, brings education and humor to their social media communities.

The company dedicates some of their Instagram highlights to providing guidance on sustainable practices, climate change, and best practices regarding how to wash their products. Their Sustainability highlight links out to their Sustainability landing page, which provides detailed information on the brand’s production cycle. 

Reformation frequently features consumer-generated Instagram Reels and TikTok videos showing different occasions that their products could be worn to and different ways to style them.

The brand doesn’t shy away from joining in social media trends and poking fun at themselves, knowing that their target audience of millennials and Gen Z will engage with the brand more. Reformation uses these posts to promote new sales, collection drops, and their sustainability reports. 

Reformation also posts photos of celebrities wearing their pieces and links the exact product to their Instagram shop for followers to easily source them.