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Skincare with a Purpose: How Glow Recipe Boosts Conversion & AOV with their Mini-Cart
💡 KEY TAKEAWAYS:
Starface, a Gen Z acne healing patch brand, streamlines the checkout process through subscription and AOV incentives, while promoting sustainability and social responsibility.
As the customer adds products to their cart, the free shipping bar fills up, encouraging customers to add more products to their cart to reach the free shipping threshold. If a customer added a subscription to their cart, a frequency dropdown appears, making it easy for them to select how often they want the product delivered.
Starface offers customers the option to offset their carbon footprint at checkout with a checkbox that charges them $0.91 per order, powered by EcoCart.
Through its partnership with Beam, the Mini Cart encourages customers to contribute to various causes with every purchase. Whether supporting education, healthcare, environmental conservation, or social justice initiatives, 1% of their purchase will be donated to their charity of choice. The impact of this donation is then reflected in checkout with a special module that shows how much impact Starface's community has made in this category.