💡 KEY TAKEAWAYS:

• When the brand's audience skews younger, consider an SMS program to meet customers where they are
• Offer exclusive access to collection and product drops to SMS subscribers as an incentive to sign up for the program
• Use your SMS programs to keep customers updated on their order status to build trust
  ‍

Starface, a pimple patch and care brand designed for Gen Z, stays in touch with their customers through their SMS program. They use this program to announce new products, give customers an update on their order status, and promote collections.

When a customer orders their product and signs up for SMS, they receive an message confirming their order which also encourages customers to text them if they have questions. When the order has arrived, the subscriber receives another text message confirming that the order has arrived and reminds customers to reach out if they did not receive the package.

For new launches, they give their subscribers exclusive early access through SMS. They send a message about the new product or collection to announce it's arrival, building hype, and then send a follow up message when the product is available for purchase.

They use fun graphics and gifs to bring their collections to life and connect with their younger audience. The tone of the messages also sound like the subscriber's bff is texting them product recommendations.

To encourage subscribers to find the perfect pimple patch for them, they link to a collection page with a variety of choices available to them. This page also includes a filter and category selection right at the top to help guide customers.