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Skincare with a Purpose: How Glow Recipe Boosts Conversion & AOV with their Mini-Cart
Versed, a clean and accessible skincare company sold at Target, makes it easy for their customers to live sustainably.
Versed cements their stance on clean living on their Sustainability Page, including reporting on their impact, outlining their future efforts, and sharing what their customers can do to be more sustainable.
Because sustainability and clean living is Versed’s mission, they have a recycling program where customers can send in their used products and Versed will recycle the products.
Versed incentivizes customers to recycle by offering a 15% discount off future purchases as well as points if you are part of their loyalty program, Good Skin Squad.
Versed echoes their commitment to sustainability through their products as well. They recently launched a new product, reusable cotton pads, made of bamboo, to encourage customers to reduce their overall waste. On their PDP they help customers understand the impact of single use cotton pads.
Versed provides continued education about living sustainably through their blog. Their “How to recycle your beauty product” article shares a step-by-step guide of how to recycle each of their products including their plastic jars, plastic and aluminum tubes, and airless pumps. Their “Recyclable, Biodegradable, Compostable: A Definitive Guide” breaks down the difference between the three terms and educates customers what happens to the products when it breaks down.