Lo & Sons, a luxury travel bag company, has redefined the Product Detail Page (PDP). While flipping between products, customers are greeted with the familiar product images that often exist on ecommerce websites. But the real magic happens as customers scroll through additional product images. 

The page takes on an Instagram-like feel, serving up a photo gallery highlighting different lifestyle and product shots with different colors, sizes, and aesthetics.  

As customers are shopping, Lo & Sons helps make product comparisons easily accessible by including size comparison videos that feature people packing two different size totes. This allows the customer to see the functionality and capacity of individual products. 

Diving deeper into the PDP, customers are directed to a size comparison guide and look into the design story.