Olive & June, long-lasting nail care products and services at affordable prices, brings nail education and marketing to their customer’s finger tips through their Olive University educational resource hub.

Olive University provides video and blog content for how to take care of your nails, do nail art, and best use their products.

When you land on the page, they have a three question quiz that asks customs about their familiarity with nail care and painting to gauge what level of content to curate for them. 

Based on their answers, Olive & June generates a custom educational landing page with hand-picked articles, FAQ questions, and tips that fit that user’s education level. These videos are also embedded across their product details pages for customers to learn the 101 of nail care.

For users that want to take their education to the next level, users can take Olive & June's Masterclass. During the Masterclass, students can use the products and paint their nails with a teacher in a live class. They can ask questions throughout the Masterclass for more personalized guidance. If they are interested in more specific tutorials, they can sign up to receive information about stickers, shaping, capping etc.

They offer a free 1:1 online consultation with a nail specialist for customers that are still not sure where to start.