Levoit is a humidifier and air purifier company. They use their website to educate customers about the differences between their products to help them find the perfect match.

On their product listing page, they offer both a list and a grid view depending on how customers want to shop. The grid view offers a larger photo of the product, and the list view unpacks key highlights about the products so customers can easily compare.

The PLP filters give customers the option to filter by room size, tank capacity, wifi enabled, price range, color and style. Customers often will shop for these products based on their current space so offering room size is a great way to meet customers where they already are.

If a customer is not able to commit to the purchase, they can save their item to their wishlist and buy it later.

On their product detail page they provide all of the specs a customer needs from size, to what’s included in the box, to the manual which is an easy PDF download right from the website. The page also visually calls out the key benefits of the product.

They offer a dedicated user guide/manual section on their website so customers can easily find this information about any of the devices.